It looks like you're new here. If you want to get involved, click one of these buttons!
Apple seems to have quietly removed the option to rent TV shows from iTunes Store and Apple TV on Friday.
Last year, when Apple introduced the second generation Apple TV, it adopted the rental model instead of the purchase model as Apple TV 2G came with only 8GB storage. So Apple TV 2G users could rent first-run HDTV movies at a price of $4.99, while single episodes of TV shows in HD were available for $0.99.